Here is an analysis of today's widely reported news that newspaper subscriptions fell by the largest amount ever this year (cf:
Big Metros Show Severe Declines in Latest Circ Report).
I did the research after noticing an anomaly in the data: the conservative New York Post was the only major paper to record any significant rise in circulation this year, and it was quite large. I then looked at the trend over a number of years and detected an extraordinary trend: every newspaper consistently lost subscribers, except for four which experienced solid growth. Three of those four are the nation's only conservative dailies, while the fourth is arguably the least partisan paper, USA Today.
While the trend is consistent across all newspapers, I will list below the data for the largest papers, which have the most statistically significant time range (2002-2006).
Liberal Newspapers:
| Publication | 2002 | 2006 | % Loss |
| NY Times | 1,113,000 | 1,086,798 | -2.35% |
| LA Times | 965,835 | 775,766 | -19.7% |
| Washington Post | 747,066 | 656,297 | -12.1% |
| Chicago Tribune | 596,667 | 576,132 | -3.4% |
| NY Daily News | 714,127 | 693,382 | -2.9% |
| Houston Chronicle | 551,914 | 508,097 | -7.9% |
| Newsday | 578,911 | 413,579 | -28.6% |
Centrist Newspaper:
| Publication | 2002 | 2006 | % Gain |
| USA Today | 2,135,321 | 2,269,509 | 6.3% |
Conservative Newspapers:
| Publication | 2002 | 2006 | % Gain |
| Wall Street Journal | 1,801,087 | 2,043,235 | 13.4% |
| NY Post | 589,897 | 704,011 | 19.3% |
The only reliable Internet data for the conservative Washington Times shows nearly
3% annual growth in 2005.
Notes on Methodology:
There are many circulation figures available on the Internet, but I only used FAS-FAX data for consistency. The 2006 figures are
here. 2002 data was computed from
this site. (Reliability was verified by cross-checking official statistics.)
Here is a typical example of myopic mainstream media analysis of the phenomenon.
At least two newspapers above are arguably categorized: the Wall Street Journal and the Daily News. The Journal has a conservative editorial department and left-leaning reporting. The Daily News has conservative leanings on Israel and crime. On both, however, I relied on the objective standard of presidential endorsements. Modifying the placement of these two publications would probably strengthen my argument, however, given that the Daily News experienced an atypically small circulation decline.